Lumberjacking with Revert Photo

A couple months ago we met up with our good friend, Zach Wear, from Revert Photo. Zach and his wife, Michelle, are really talented photographers and starting to incorporate video into their services. After a few pints we thought it would be fun to make a short video for Hold Fast Creative to show a bit of who we are and how we work.

The end result is now live on our about page and we couldn’t be happier with how it turned out. This final cut, however, is a big departure from our initial, brew-influenced, concept of the “Digital Lumberjack”. The basic metaphor was we were honest, hard working guys that tackled big problems by chipping away at small tasks. Our studio also resembles a cabin, so there’s that too.

The lumberjack idea didn’t quite pan out but we ended up getting some pretty silly video and it was fun to spend a day in the hills. Here’s a rough cut from the original concept.

New cards from Genghis Kern

Letterpress business cards

I always get excited when it’s time to design a fresh run of business cards. This last go around we paired up with our favorite letterpress/design ninja, Jason Wedekind of Genghis Kern, and decided to try something a little different from our previous cards. We talked through a few ideas and ended up going with a duplexed Lettra with a blind HFC logo on the back, 1 color impression on the front and a PMS 021 painting along the edges. As usual Jason knocked it out and we couldn’t be happier with the end result!

Ch-ch-ch Changes

2010 was a really great year for our small design company. We landed several large projects, grew the business in both staff, resources and revenue; and had a great time doing what we love: making website and apps. I’m proud of what we accomplished last year and will always think of 2010 as a milestone year, both personally and professionally.

With only a few months down, 2011 is shaping up to be another significant year with some hefty changes already underway. A few weeks ago my partner and close friend, Brett Duncavage, decided he had grown tired of being independent and wanted to pursue a more stable position as an in-house developer somewhere. Obviously, I was bummed to hear this news. I’ve worked with Brett for years. We’re close friends, our families get together on the weekends every so often for trips and vacations, etc. When it comes down to it, if you aren’t happy with something you should change it. Plain and simple. That’s exactly what Brett has decided to do.

There are no hard feelings between us and I certainly understand where he’s coming from. Running your own business isn’t for everyone. It’s hard work and the ebb and flow of client services can really take a toll on you. Especially when you have an entire family to support. I know I’ve certainly had my fair share of sleepless nights over the years. As of this moment Brett is currently on the prowl for a new job and I wish him the best of luck. I know he will do great things wherever he ends up deciding to go.

With one friend out the door, serendipitously, another close friend has stepped in. Over the past several months my buddy, Dan Weaver, had been planning to leave a full-time position to start his own independent development business. I reached out to Dan shortly after Brett decided to leave and we got together for lunch. We had a couple pints and talked about our experiences and personal goals for our respective businesses and realized we shared many similar ambitions. By the end of our lunch we had reached a mutual conclusion: we needed to join forces and become partners!

I’m happy to report that as of March 1, Dan Weaver has officially joined me as a partner at Hold Fast Creative. Dan is a mean hand at Ruby on Rails and loves getting dirty with front-end development. He’s passionate about client services and he is completely dedicated to his craft. Dan and I share the same goals for this business and I’m really excited to see what we can do together in 2011.