Lumberjacking with Revert Photo

A couple months ago we met up with our good friend, Zach Wear, from Revert Photo. Zach and his wife, Michelle, are really talented photographers and starting to incorporate video into their services. After a few pints we thought it would be fun to make a short video for Hold Fast Creative to show a bit of who we are and how we work.

The end result is now live on our about page and we couldn’t be happier with how it turned out. This final cut, however, is a big departure from our initial, brew-influenced, concept of the “Digital Lumberjack”. The basic metaphor was we were honest, hard working guys that tackled big problems by chipping away at small tasks. Our studio also resembles a cabin, so there’s that too.

The lumberjack idea didn’t quite pan out but we ended up getting some pretty silly video and it was fun to spend a day in the hills. Here’s a rough cut from the original concept.

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